Entrepreneurial spirit is strong in young people, and many will appreciate learning the business strategy behind the cost of local goods and services. As teens develop their buying power, it is also important for them to understand how businesses turn a profit and the role consumers play in a company’s success. As market research analysts working for locally owned companies, students will determine the most profitable price point for one of their goods or services. They will gather and analyze data to establish suggested prices and develop and present their reports to the company’s owners.

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Once we work through consulting the local businesses, students can then turn their entrepreneurial dreams into reality! Students will dive deep into the process of starting their own business. Students will conduct market research, develop a business plan for their product, and run their businesses while tracking sales and costs. These businesses will be created in student teams.